PRIVACY POLICY
Effective date: 25/12/2025
Last updated: 25/12/2025
Fitgums Oral Health is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, book appointments, or participate in our oral health workshops.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are (Data Controller)
Clinic Name: Fitgums Oral Health
Registered address: 2 Martin House 179-181 North End Road, London W14 9NL
Email: smile@fitgums.co.uk
2. Personal Data We Collect
Personal identification and contact data including name, date of birth, address, email address, and telephone number.
Appointment and service information including booking details and communications.
Health data (special category data) relevant to dental care or oral health workshops.
Website usage data including IP address, browser information, and cookies.
When you register as a new patient or enquire about new treatments, we may collect certain information about your dental health. We will only collect this information directly from you. Some companies provide services to you on our behalf, such as the agencies who manage our website or the live chat function. We may share your personal data with these companies so that they can process it and we can provide services to you. These companies can only use your data on our instructions (i.e. not for their own purposes) and they must act in accordance with data protection laws. We do not collect any other special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your genetic and biometric data). Nor do we collect any information about criminal convictions and offences
When making a payment on the website, using your credit and debit card , your details are processed by a third-party payment provider. We do not store any of your credit and debit card information.
3. How We Use Your Personal Data
We use your data to manage appointments, provide dental services, deliver oral health workshops, communicate with you, improve our services, and comply with legal obligations
4. Lawful Basis for Processing
We process personal data based on contract, legal obligation, and legitimate interests. Health data is processed for the provision of healthcare, public health purposes, or with explicit consent.
5. Sharing Your Data
We do not sell personal data. Data may be shared with dental professionals, service providers, professional advisers, or legal authorities where required.
6. Oral Health Workshops
We may collect limited personal data for registration and communication purposes for workshops delivered online or in non-clinical settings.
7. Data Retention
Data is retained only as long as necessary in accordance with legal and professional requirements.
8. Cookies
We use cookies to ensure website functionality and analyse traffic. You can control cookies through your browser settings.
9. Data Security
We apply appropriate security measures to protect your data.
10. Your Rights
You have rights including access, correction, erasure, restriction, objection, data portability, and withdrawal of consent.
11. Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). Please contact us in the first instance as we would appreciate the chance to deal with your concerns before you approach the ICO.
12. Changes to This Policy
We may update this policy from time to time.